The Incredibles In 3D

By Drax Largo on March 17th, 2014

Proof that a studio as innovative as Pixar isn’t immune to the money-grubbing mindset of youraverage Hollywood studio, Pixar’s director of 3D production, Josh Hollander, announced via the 3D Creative Summit in London that the studio is working on a 3D re-release of The Incredibles.

And the reason for this (other than trying to make a quick buck): “I think that we as an industry may have lost some of our audience for 3D with releases that didn’t beg for the medium or didn’t warrant the medium or didn’t use the median in a nuanced and sophisticated and comfortable way,” said Hollander. “I think it’s possible that we drove some folks away from 3D with the higher ticket price or whatever else. But I also think that as the industry settles on a more nuanced approach, I really hope and believe that the audiences will return.”

He’s bang-on about losing audiences with post-converted 3D. I fall into that category. Moreover, as much as I love The Incredibles, I fail to see how this redundant 3D post-conversion is going to enhance the viewing experience of what is already a great movie.

The official release date hasn’t been announced, but if you’re like me you won’t be falling for this lame-o cash grab.